Your Single Source for News

  • Email
  • Facebook
  • Google+
  • RSS
  • Twitter

  • Business
  • Health
  • Cars
  • Technology
  • U.S.
  • World
  • Sports

Toyota’s Prius is Now Known Heck on Wheels in Super Bowl AD

February 10, 2016 By Amy McBride Leave a Comment

Share this on WhatsApp

The all-new 2016 Toyota Prius is definitely a great car that has the potential to change the sales figures for the company.

Instead of going for conventional fast shots, the brand has decided to adopt something new and catchy for their super bowl advertisement.

2016-toyota-prius

For those who have already seen plenty of commercials know that Toyota is fond of music and dancers. They have not followed the pattern other car makers follow. Instead, they love to make their advertisements lively and the new Prius next gen advertisement is no different.

According to the company, it is known as the ‘Heck on Wheels’ campaign. At first look, it might sound a bit offending and negative to some, but the idea is to show how powerful their car is on the road and the change it is capable of bringing about. They have been showcasing the Prius in many of their Super Bowl ads and this is the fifth time the model is going to go on air during the big game.

With a strong focus on the safety features and the exterior design of the car, the ad focuses on how the Prius could be a badass vehicle on road. They have done their best to not talk about technical specification, fuel efficiency or other aspects of the car. The key to success lies in convincing people that the purchase they make will entertain the entire family and give them a prestigious look, which is what the 2016 Toyota Prius aims to accomplish.

The entire advertisement focuses on the motto ‘Heck on Wheels’. You can catch the ad video posted on YouTube below. It is surprising that they have given out the video before the big super bowl game, but nowadays, almost every manufacturer loves to start promoting much earlier. It makes it easier to not have to compete against dozens of other companies on the huge spot during the football game.

2016-Toyota-Prius

Toyota has been working on electric technology for a while now and the Prius is one among their best-selling models. In the next two years, things are about to heat up in the EV market but you will probably be seeing more hybrid cars than electric ones, because it is easier and has potential in the buyer community than total EVs. Pricing plays a crucial role in getting it to people and let’s hope Toyota prices their car at the expected range.

Share this on WhatsApp

Filed Under: Cars Tagged With: Toyota Prius

Subscribe via Email

Join 6 other subscribers

LIKE US ON FACEBOOK

LIKE US ON FACEBOOK

RECENT POSTS

2017 Honda CR-V is a Large 7-Seater Diesel Car, Teaser Images Released in Thailand Event

2017 Honda CR-V is a Large 7-Seater Diesel Car, Teaser Images Released in Thailand Event

Ferrari 812 Superfast Car Powered by V12 Engine Revealed at Geneva Show

Ferrari 812 Superfast Car Powered by V12 Engine Revealed at Geneva Show

Lamborghini Huracan Performante is Lightweight, Faster and Track Only

Lamborghini Huracan Performante is Lightweight, Faster and Track Only

Rolls Royce Ghost Elegance Redefines Luxury with Real Crushed Diamond Paint

Rolls Royce Ghost Elegance Redefines Luxury with Real Crushed Diamond Paint

2018 BMW X3 Gets Official Spy Photos from Sweden

2018 BMW X3 Gets Official Spy Photos from Sweden

2017 Honda Civic Type R Leaked Images are Here with Specifications

2017 Honda Civic Type R Leaked Images are Here with Specifications

Porsche Panamera Sport Turismo Specs Detailed Before Geneva Auto Show Launch

Porsche Panamera Sport Turismo Specs Detailed Before Geneva Auto Show Launch

Nissan Hosts On-Road Demonstration of Autonomous Car in Europe

Nissan Hosts On-Road Demonstration of Autonomous Car in Europe

SEARCH

Categories

CALENDAR

February 2019
M T W T F S S
« Mar    
 123
45678910
11121314151617
18192021222324
25262728  

TAG CLOUD

2016 BMW 2016 Chevy Volt 2016 Civic 2016 Honda Civic 2016 Mercedes-Benz 2016 Toyota 2016 Toyota Prius 2016 Volkswagen 2017 BMW 2017 Ford 2017 Mercedes Benz 2017 Volkswagen Aston Martin Audi BMW BMW M2 Chevrolet Ford Frankfurt Motor Show 2015 Geneva Motor Show Google Honda Honda Civic Hyundai Jaguar Justin Bieber Lamborghini Land Rover Mercedes Mercedes Benz Mercedes Benz E Class Nissan Porsche Porsche 911 Renault Selena Gomez Taylor Swift Tesla Tesla Model 3 Tesla Model S Tesla Model X Toyota Toyota Prius Volkswagen Volvo
  • Privacy Policy
  • About/Contact
  • Staff

Copyright © 2019 · Your Single Source for News