Candy Crush saga is the most popular name in the world of mobile gaming. For a company like Activision, which is known for its Call of Duty Franchise and World of Warcraft, stepping into the mobile arena needs a solid title.
There’s no better option to go for than Candy Crush Saga which made the company take one of the boldest decisions in recent history. Earlier, Amazon purchased Twitch for a billion dollars and similar purchases were made by Microsoft for Minecraft and Facebook for Oculus Rift. But, they didn’t touch the new benchmark set by Activision. The company has purchased the Candy Crush Saga from King Digital Entertainment for an unbelievable price tag of $5.9 billion.
Activision is a solo player in the world of entertainment. The company has been in the gaming sector for many decades and became popular with their hit title Call of Duty. COD gets released every year and has millions of fans around the globe who purchase it every year without fail. On the other hand, the company has Blizzard Entertainment, the makers of World of Warcraft and other Starcraft games. Both of them are tournament titles which are regularly played by the best and betting high on these incomes, the brand has decided to buy the biggest title in the world of mobile gaming.
Candy Crush Saga is going steady, which made Activision take a giant leap into the world of mobile gaming. Talking about the purchase decision, CEO Bobby Kotick said, “The game has over half a billion monthly active users worldwide and we have the potential to reach a large group of audience at the same time through this new platform”.
While Activision enjoys a strong position in PC and console gaming with back to back titles, the publisher known for most popular games never had a stronghold in mobile gaming. They were looking forward to enter it at the right time and it has come in the form of Candy Crush Saga. We can look forward to some great changes if the right team works on the game and makes it more interesting than it already is.